Are you looking for a home business idea? If so, why not start a handwritten mail business? In the digital age, real handwriting is more special than ever. As it becomes more and more rare, the opportunity for people with beautiful handwriting grows. I’m not talking about calligraphy, just neat handwriting.

The market is huge, not only for handwriting personal invitations, thank you and greeting cards, but also business mail. Direct mail is a $ 12 billion industry. And, organizations have found that the best way to open and read their mail is to address envelopes by hand. As a result, many of them are looking to outsource the writing of their business mail to someone. That someone could be you.

Handwritten mail is a great home business for three main reasons. First, handwriting can be done anywhere and anytime. You work when and where you want. Second, the start-up costs are low. It is a service business that does not require investment in inventory or technology. Third, it is fully scalable. You can keep your home business small or grow as big as you want – it’s up to you.

How to start your handwritten lettering or home mail business

To start your own home-based handwritten mail business, simply follow these 10.5 steps:

1. Learn the industry

Familiarize yourself with your potential customers and competitors. Go to Google and type in “handwritten letter” or “handwriting service” and you can find a number of companies offering this type of service. Study how they present their services, including their FAQs to help you better understand this business and how your competitor is trying to stand out. Look at their price points and the services offered at those different price points.

Make sure you know the industry standards for granting credit, project turnaround time, and pricing.

2. Choose a niche

Identify, as precisely as possible, the type of customer you plan to serve. Do you want to focus on busy CEOs who need to send handwritten cards, or do you want to target companies that run direct mail campaigns? It is absolutely vital for a small business to carve out a niche market. This is the key to differentiating yourself from your bigger competitors.

3. Name your home business

Good trade names are market-based and original. In other words, when your customers hear or see your business name, you want them to think about how your handwritten direct mail will help them. Some business names in this field use this approach, including Handiemail.com, Maillift.com, TheHandwrittenCard.com, among others.

Check if the domain name is available before finalizing your business name (although this is not necessary, it is best for branding, awareness and recall purposes that your business name matches your business name. domain).

4. Select a legal structure

Choosing the right legal structure for your business may seem complicated, but it doesn’t have to be. If you remove all the legal jargon, the main factors become the number of licensed owners, the tax treatment of gains or losses, and the personal liability of owners for claims made against the business.

5. Build your business

Register your home business and apply for the necessary licenses and permits. You can do this yourself by contacting your state’s secretary of state’s office. But, if you are unsure of the best structure to choose or how to put it in place, you should consult your legal and tax advisors.

6. Obtain an EIN

An Employer Identification Number (EIN) is instantly available from the IRS at www.irs.gov. Many banks require an EIN to open a business checking account, so get one even if you don’t plan on having employees.

7. Organize your finances

Find a local bank that caters to small businesses and open a checking account. It is also a good idea to have a business credit card. Separating your business finances from your personal finances is an important requirement for maintaining corporate and limited liability protection.

8. Set up your home office

Allocate space in your home for writing, as well as for storing materials. Make sure that you will be able to protect the work materials from the damage that children, pets, liquids and smoke can cause.

9. Define your processes

Try to systematize your home business as much as possible. Start by describing how you plan to find new customers, manage projects and collect invoices. This will allow you to establish and maintain a degree of efficiency and predictability of results.

10. Start marketing

Register a domain name, launch a website, join networking groups, and order print marketing materials. Then design and deploy marketing campaigns that promote your strengths in your niche market.

10.5 Receive payment for your first project – Congratulations!

Home based businesses are a great way to achieve your personal and financial goals. The growing demand for handwritten mail has made it possible for people to earn money at home by addressing envelopes. It can be done anywhere, anytime, has low start-up costs, and is fully scalable. By following these 10.5 steps, you can tap the $ 12 billion direct mail industry with your own handwritten mail business.

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