- Startups Saildrone and Nemo’s Garden use Siemens Xcelerator as a service to scale globally at an accelerated pace.
- How SaaS and MaaS reduce barriers to market entry.
- Technology as a service is changing business decisions to invest and operate.
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Welcome to Take Five with Automation World. I’m David Greenfield, Director of Content, and today we’re going to look at how software and machines as a service are changing the industry.
A little over a year ago, in another Take Five video, I highlighted how the as-a-service model was starting to change the way automation technologies are offered.
So now I want to update this story by highlighting two startups that were able to grow very quickly due to the availability of software as a service. I heard about these companies at the recent Siemens Media and Analyst Day in Detroit.
One such company is Saildrone, a company that designs, manufactures and operates a fleet of unmanned surface vehicles for maritime security, ocean mapping and ocean data collection. Saildrone customers do not buy the drones they build, but pay for the data they collect. Saildrone uses the Siemens Xcelerator cloud-based portfolio as a service to improve design collaboration across the organization without the need for traditional IT infrastructure to support it. Andrew Schultz, Chief Technology Officer at Saildrone, says, “Manufacturing uses the software to buy and build drone components, and finance teams use it to track inventory. He says software as a service is essential for them, because Saildrone’s main goal is to design new products and improve their drones and services, without having to manage and update an on-premises server. .
Another startup user of the technology is Nemo’s Garden, which develops underwater greenhouses that use the ocean’s temperature stability, CO2 absorption, abundance of oxygen and inherent protection against pests. ‘Siemens Xcelerator as a service to create an environment conducive to the underwater cultivation of herbs, fruits, and vegetables. Nemo’s Garden has already proven the viability of their concept, so they are using Xcelerator to turn their prototype into a product that can be deployed globally. They built a complete digital twin of Nemo’s Garden Biosphere to drive its design evolution for different oceans. Luca Gamberini, co-founder of Nemo’s Garden says: “Nemo’s Garden is a unique system, and we have to adapt it to each environment where it will be installed. And when you can model that environment virtually before you start, you can anticipate challenges and tackle them in the best way.
Hearing about these two startups, you probably wondered why I am introducing them to an audience of discrete and process makers. After all, these are not your typical manufacturing companies. But neither are they typical oceanographic or agricultural ventures. And that’s why I put them forward. None of these companies needed software as a service to exist. But software as a service allowed them to grow much faster than they ever could before due to its price and lack of need for extensive in-house IT support. Which should leave you with two questions: the first is: what types of businesses might emerge in your space that would have taken years and years, even decades, to mature and be a potential competitor before the software in as long as service does not lower the barriers? when entering the market in which you are located; and 2) what could software as a service mean for your business? In other words, how could or should your business adapt to better serve your customers and increase your revenue and profits if you didn’t need all the necessary IT resources? local software requires.
And it’s not just software as a service that’s impacting manufacturing industries. Machines as a service are also making significant progress. Here’s an example from the packaging industry where Pearson Packaging started offering its machines as a service that should make you think about how the model as a service can be a game-changer for industries of all types. Check out their explanation of how it works in this video segment.
So, I hope you found this Take Five with Automation World stimulating and useful.