There are a number of reasons why Japan has been late to the “subscription economy” party – some of them regulatory, some cultural – but the idea of ​​paying a monthly fee fixed prices for goods and services is finally starting to gain momentum with Japanese consumers as more and more companies turn to the model.

An example of this pivot can be seen at Tokyo-based Wanget Inc., a company that has designed a new “video creation as a service” product called Video Plant. The idea behind this new product is to provide businesses with access to high-quality video content creation services for a fixed monthly fee.

Masaya Yoshizawa. Photo credit: Twitter

Said Masaya Yoshizawa, Founder and CEO of Wanget, Inc. “Our mission is to provide the infrastructure that can produce, distribute and manage the digital content needed as the world goes digital.”

To help Wanget Inc. facilitate this shift for its customers, the “as-a-service” juggernaut CloudBlue, whose SaaS platform will power all billing, subscription management, multi-country management, market and execution of Wanget Inc.

So, by white-labeling its entire digital supply chain through CloudBlue, Wanget Inc. can focus on growing its subscription-based digital content studio in Japan while preparing for the next stage of its growth in the future. international.

“We are excited to team up with an innovative brand like Wanget to help them expand their subscription video advertising services in Japan and internationally,” said YiLun Miao, General Manager, Asia-Pacific and Japan at CloudBlue in a recent press release.

“Adoption of B2B subscription models has been slower in Japan, unlike rapid adoption in many Western countries,” Miao noted, adding. “Now the tide appears to be turning as users in Japan recognize the many business benefits including increased customer loyalty, more accurate forecasts and better customer insights.”

With the power of CloudBlue, Wanget Inc. might be able to deliver on its promise to deliver a mind-blowing solution two day delay on its high quality video production services at the lowest cost in the industry, while being able to expand its service internationally.

If they’re successful, expect to see more media-as-a-service companies popping up in the crowded alleyways surrounding Shibuya’s trendy Cat Street.

This article features a client from an Espacio portfolio company


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