Wausau Coated Products Inc., a manufacturer of adhesive-based label products, has announced promotions from Adam Frey and Gretchen Kray. Frey will serve as Commercial Director of Roll Sales, and Kray has been appointed Commercial Director of Distribution Products.

Frey has excelled in sales, product management and business marketing roles, and will take on a leadership role within the sales and marketing team. He will have commercial responsibility for the company’s flexible and pressure sensitive packaging product lineup and direct customer relationships across North America. He will also lead Wausau Coated’s North American roll direct sales team.

“I am delighted to have Adam in this new role,” said Jim Sheibley, executive vice president of sales and marketing for Wausau plaster. “As our business grows and enters new segments, Adam’s leadership and experience will allow Wausau Coated to focus on our core roller pressure sensitive customers. “

During this time, Kray has had a long career at Wausau Coated with roles in technical, purchasing and sales that support his expertise in this new role. She will be responsible for the sheet product line and merchant relationships across North America and will manage the distribution sales team.

“I’m delighted to have Gretchen in this new role,” Sheibley adds. “His industry experience and proven track record in providing solutions to our customers will prove beneficial as we continue to improve our product offerings and the overall customer experience. “


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