by Madhurjya Chowdhury


December 8, 2021

Here’s why self-service is important in business intelligence

The amount of data collected by businesses today is constantly increasing. As a result, the demand from decision makers to quickly translate raw data into actionable information is increasing. However, as technology advances, more and more people in your organization will want access to data in order to be productive and efficient in their work. Self-service BI is all about this.

In this article, we’ll explain what self-service BI is and outline the main features and functions that a BI solution must have to deliver great business results.

What is Self-Service Business Intelligence?

Self-Service Business Intelligence (BI) is a type of data analysis that enables people without expertise in BI or related activities such as data mining and statistical analysis to explore and examine datasets. Self-service BI technologies allow users to filter, sort, analyze, and visualize data without consulting a company’s BI and IT departments.

Self-service BI capabilities are used by enterprises to make it easier for employees, from managers to front-line employees, to obtain relevant business information from data generated in BI systems. The primary goal is to encourage better informed decision making that leads to favorable business outcomes, including increased efficiency, increased customer satisfaction, and increased revenue and profitability.

Why is self-service BI important?

Businesses today work in an age when data and its use are highly valued. Decision-makers constantly need reliable, real-time data that is delivered quickly and easily. Given the impact of data-driven decision making on revenue and profit, this becomes especially critical for organizations working in rapidly changing industries like consumer products, retail, or banking. Data is growing exponentially and businesses need to make critical decisions quickly. Decision makers can no longer simply wait for up-to-date reports from the IT division.

Benefits of self-service BI

Digital Work Management System is a category of tools and technologies that allow you to properly manage your team and be successful just about anywhere, anytime, in a secure facility. Owning a self-service BI solution is good, but imagine having it as part of all your digital products and productivity tools in one place – your utility and bottom line would explode!

Improves the decision-making process

The fundamental goal of Business Intelligence is to help organizations streamline their operations by connecting employees to the data they need to make critical decisions.

Users who use self-service BI don’t have to waste time analyzing spreadsheets for data or making intuitive selections, and instead have extra time to focus on. Its panels, reports and visualizations make decision making easier and more efficient, making better, wiser and, most importantly, data-driven decisions.

Benefit from actionable insights

Every member of your team, in every division, has easy access and analysis of critical data. Marketers can use the data to better understand their customers’ demands. The data can be analyzed by the HR department in order to improve the workplace or the selection process. In no time, your CFO and CFOs will be able to create and distribute meaningful financial reports.

End users can visualize the data they need and understand what it means using auto-BI tools. Using actionable insights enables your business to make better use of data and increase productivity processes, while easing the transition from analysis to action.

Enables collaboration

Self-service solutions should not only provide actionable insights, but they should also stimulate cooperation and create discussion between different teams in your organization. At the organizational level, share the dashboard with management and those in charge of the project so that everyone can access the data they need to make a choice.

Collaboration helps teams share ideas and opinions, and it also allows team members to become more engaged in the projects they are working on, as they can see how their contributions affect the business as a whole. . As a result, you will have a stronger team, which is essential for the success of any business.

Problems are also easier and faster to solve when more and more diverse team members can review them and provide feedback.

Simplifies the daily workflow

When self-service BI is enabled in your digital business management solutions, everyone on your team can easily create tasks from data and collaborate effectively. The activities that result from the analysis and interpretation of data are an important part of the process. You won’t be worried about this if you use a work management tool, as you can set a task in seconds, making sure you don’t miss anything crucial that needs to be done. These tasks can be given a high priority so that they stay at the forefront of your mind, ensuring that they are completed on time.

Competitive advantage

While your competitors who don’t use self-service BI are still determining data analytics and waiting for analytics, your business can act on its critical data information now.

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